Rebranding involves the process of changing the corporate image of a company or organization. It typically includes altering the name, logo, design elements, messaging, and sometimes even the products or services offered. Rebranding aims to create a new identity that resonates better with current market trends, consumer preferences, or strategic goals. It can help rejuvenate a brand, attract new customers, differentiate from competitors, or recover from a negative reputation. However, it requires careful planning and execution to ensure consistency and positive reception among stakeholders.